Coca Cola has begun carefully rolling out its green-labelled “Life” brand, filling its iconic hour-glass bottles with a new fizzy drink which has nearly a third fewer calories than Coke Original. It is a useful win for anti-sugar campaigners but the strategy brings all kinds of risks for the Atlanta-based soft drinks giant.Read the full article at TheConversation.com.
Friday, 26 September 2014
This is a blog for showcasing written work from the School of Management at Royal Holloway University of London, ranging from journal articles to opinion pieces, via working papers and book chapters.
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